In 1986, Carlo Petrini founded the Slow Food Movement in Italy, in defence of biodiversity and in opposition to the standardisation of food production and taste.

He wanted to protect cultural identities tied to food, and propagated for the need of consumer information.

This inspired similar movements in other areas, from slow fashion to slow cities. 

“Lohi” is the Hawaiian word for slow and a reminder that we should strive for a life in harmony with nature.

Slow living is about making conscious choices, supporting cultural diversity and local identity, but also about finding balance and having a holistic view of the world.

Of course, quality often comes with a cost. Perhaps we will buy fewer things, but higher in value.

Slowing down enables a more dynamic interaction between those involved in the production cycle, as well as between maker and user.

Slow is about moving from quantity to quality. 

Fast usually implies the exploitation of natural resources, while slow living is about choosing, consuming and living better.

It is not necessarily time-based but rather about promoting quality. “Slow” and “fast” signify different approaches to production and consumption, in which we become aware of the impacts of our choices and way of living on workers, communities and ecosystems.

By choosing to slow down, we choose quality over quantity, advocating for the locally specific over the standardised, and to engage in authentic encounters and deeper cultural understanding instead of generic sightseeing.