MISSHUMASSHU /STOCKHOLM
Birger Jarlspassagen in central Stockholm has an interesting history.
In the 1960s, Gul & Blå was founded, and quickly became the leading denim brand among fashion-conscious young Swedes (and the daughter of the founder went on to create her own brand, Filippa K).
Their shop was in Birger Jarlspassagen, the smallest and oldest arcade in Stockholm.
Birger Jarl was a Swedish king in the 13th century, but the young people waiting in line to buy flared jeans cared less about Swedish history and more about looking good and being fashionable.
Birger Jarlspassagen was one of the most happening places in Stockholm and is today considered important part of history in the story that would lead to more contemporary fashion brands with an important denim base, like Cheap Monday and Acne Studios.
Since its heydays passed and the Gul & Blå-shop closed, Birger Jarlspassagen has been largely ignored.
It’s a beautiful arcade, located in the most central area of Stockholm, but if you don’t know that it’s there you might miss it.
If you enter from Birger Jarlsgatan, you will find the entrance next to the Prada shop.
If you instead approach from Smålandsgatan, the entrance is to the right of Cartier.
Birger Jarlspassagen is shaped like an L, and in the point where the two lines meet, you will find Misshumasshu.
Impossible to pronounce in any language, Misshumasshu is part of an exclusive group of restaurants, including Nori bar, just next door in the gallery.
Its cuisine is a mix of Japanese, South American and Swedish, and their most famous dish is the “Guacamasshu” which when it first appeared went viral on social media (as it consists of an avocado that you squash yourself).
There are tables inside the restaurant but it’s preferable to sit at one of the long tables in the gallery, as this provides better acoustics as well as great people-spotting.
Make sure to specify this when booking a table.
Afterwards, you can simply move over to Nori bar, and let the evening continue.
